We know that customers who go through the Onboarding program vest at a significantly higher rate (44-48%) in comparison to those who do not (18%). Our current approach to the Onboarding program is passive, leading to only 9% of monthly free trials going through the program.
Currently, to promote this program we either use plain text or iconography. It’s sterile and doesn’t build trust. There’s an opportunity to make this program approachable and add personality by showing CS team members.