- Art Direction + illustration
- Enviromental design
- Custom Swag
Event Mgr: Cheryl Draper
Graphic Design: Skye Stewart
Deep sea exploration as a Digital Marketer & SEO
MozCon is a three-day, one-track journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more. Plus: free swag, fist bumps, and Roger hugs don’t hurt either.
The deep sea theme
Life in the deep sea is beautiful, unfamiliar, and awe-inspiring. Despite human fascination, the deep seas remain largely unexplored. We recognize these untapped and exciting parallels in the digital world. As digital marketers and SEOs, we are constantly making leaps & bounds as we discover & adapt to new trends and findings.
This MozCon, we take you with us in Roger’s aquatic search engine (submarine) as we explore the different depths of Marketing and SEO.
Roger’s Search Engine
Moz products +
deep sea theme
Representing our six core SEO products into the deep sea theme. Pulling SEO inspiration from google maps icon, links, web crawls, and data.
…and the geeky stuff
We created tech & SEO related illustrations as assets to be used in the underwater scene and marketing collateral.
Moz help hub
Google pin reeds
Roger’s custom built Search Engine submarine with a dashboard with all the SEO fixins
The deep-sea stage, space, and lighting design.
The MozCon app
Connect with fellow attendees or get the low-down on all the details: Conference schedule, maps, speaker bios, after party details, and more!
MozCon survey results at a glance
Experiences vary, which is why, after MozCon, it’s important to collect feedback from as many participants as possible. Post-event surveys highlight the wins and losses and offer an opportunity to build opon for the following year.
|Audio & visual presentation||82||16||1||1|
|Overall branding of the event/space||59||37||4||0|
|Swag: Water bottle, Tshirt & Roger plushy||46||43||11||1|
|MozCon mobile app||42||45||11||1|
|MozCon kick-off party||35||45||15||5|
|Market cafe experience||52||33||11||3|
|Lobby activities: Games and photobooth||33||42||24||2|
Holy crap, y’all - the design team totally slayed the stage design for #Mozcon this year.Greg Gifford@GregGifford
MozCon is hands down the best digital marketing conference catered to SEO. 10/10 would recommend!AttendeeAnnomous survey
MozCon is like the Wimbledon of SEO conferences. You witness the best players in this space presenting their best insights. It's really something to be a part of.AttendeeAnnomous survey
Swag items and booklet/notepad