Year
2019
Deliverables
- Art Direction + illustration
- Advertisement
- Enviromental design
- Wayfinding
- App
- Custom Swag
Team
Event Mgr: Cheryl Draper
Graphic Design: Skye Stewart
Deep sea exploration as a Digital Marketer & SEO
MozCon is a three-day, one-track journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more. Plus: free swag, fist bumps, and Roger hugs don’t hurt either.
The deep sea theme
Life in the deep sea is beautiful, unfamiliar, and awe-inspiring. Despite human fascination, the deep seas remain largely unexplored. We recognize these untapped and exciting parallels in the digital world. As digital marketers and SEOs, we are constantly making leaps & bounds as we discover & adapt to new trends and findings.
This MozCon, we take you with us in Roger’s aquatic search engine (submarine) as we explore the different depths of Marketing and SEO.


Roger

Roger’s Search Engine
Sea Kelp
#113c38
Marine Blue
#133b62
Prussian Blue
#0d5474
Washed Blue
#417e94
Beach Glass
#c62a41
Yellow Sub
#ffd263
Moz products +
deep sea theme
Representing our six core SEO products into the deep sea theme. Pulling SEO inspiration from google maps icon, links, web crawls, and data.
Moz Local

Keyword Explorer

On-demand Crawl

Moz Pro

Stat

Link Explorer

…and the geeky stuff
We created tech & SEO related illustrations as assets to be used in the underwater scene and marketing collateral.
Google Home

Amazon Alexa

iPhone

Samsung


Google maps

Moz help hub

Links

Google pin reeds

Data reeds


Roger’s custom built Search Engine submarine with a dashboard with all the SEO fixins











The deep-sea stage, space, and lighting design.




We created a series of animated Instagram Stories stickers. Attendees would snap photos and then create their own underwater scene by adding the stickers to their story.




The MozCon app
Connect with fellow attendees or get the low-down on all the details: Conference schedule, maps, speaker bios, after party details, and more!

MozCon survey results at a glance
98
94
95
The survey
Experiences vary, which is why, after MozCon, it’s important to collect feedback from as many participants as possible. Post-event surveys highlight the wins and losses and offer an opportunity to build opon for the following year.
Amazing | Good | Fine | Meh | |
Audio & visual presentation | 82 | 16 | 1 | 1 |
Overall branding of the event/space | 59 | 37 | 4 | 0 |
MozCon website | 52 | 46 | 1 | 1 |
Swag: Water bottle, Tshirt & Roger plushy | 46 | 43 | 11 | 1 |
MozCon mobile app | 42 | 45 | 11 | 1 |
Music | 48 | 43 | 8 | 1 |
MozCon kick-off party | 35 | 45 | 15 | 5 |
Market cafe experience | 52 | 33 | 11 | 3 |
Lobby activities: Games and photobooth | 33 | 42 | 24 | 2 |
Swag items and booklet/notepad