Moz
Year
2019
Deliverables
- Art Direction + illustration
- Advertisement
- Enviromental design
- Wayfinding
- App
- Custom Swag
Team
Art Director: Aaron Kitney
Event Mgr: Cheryl Draper
Graphic Design: Skye Stewart
Event Mgr: Cheryl Draper
Graphic Design: Skye Stewart
Deep sea exploration as a Digital Marketer & SEO
MozCon is a three-day, one-track journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more. Plus: free swag, fist bumps, and Roger hugs don’t hurt either.
The deep sea theme
Life in the deep sea is beautiful, unfamiliar, and awe-inspiring. Despite human fascination, the deep seas remain largely unexplored. We recognize these untapped and exciting parallels in the digital world. As digital marketers and SEOs, we are constantly making leaps & bounds as we discover & adapt to new trends and findings.
This MozCon, we take you with us in Roger’s aquatic search engine (submarine) as we explore the different depths of Marketing and SEO.
Roger
Roger’s Search Engine
Sea Kelp
#113c38
Marine Blue
#133b62
Prussian Blue
#0d5474
Washed Blue
#417e94
Beach Glass
#c62a41
Yellow Sub
#ffd263
Moz products +
deep sea theme
Representing our six core SEO products into the deep sea theme. Pulling SEO inspiration from google maps icon, links, web crawls, and data.
Moz Local
Keyword Explorer
On-demand Crawl
Moz Pro
Stat
Link Explorer
…and the geeky stuff
We created tech & SEO related illustrations as assets to be used in the underwater scene and marketing collateral.
Google Home
Amazon Alexa
iPhone
Samsung
Google maps
Moz help hub
Links
Google pin reeds
Data reeds
Roger’s custom built Search Engine submarine with a dashboard with all the SEO fixins
The deep-sea stage, space, and lighting design.
We created a series of animated Instagram Stories stickers. Attendees would snap photos and then create their own underwater scene by adding the stickers to their story.
The MozCon app
Connect with fellow attendees or get the low-down on all the details: Conference schedule, maps, speaker bios, after party details, and more!
MozCon survey results at a glance
98
Attendees satisfied with overall MozCon event
94
Attendees would attend MozCon again
95
Attendees who would recommend MozCon
The survey
Experiences vary, which is why, after MozCon, it’s important to collect feedback from as many participants as possible. Post-event surveys highlight the wins and losses and offer an opportunity to build opon for the following year.
| Amazing | Good | Fine | Meh | |
| Audio & visual presentation | 82 | 16 | 1 | 1 |
| Overall branding of the event/space | 59 | 37 | 4 | 0 |
| MozCon website | 52 | 46 | 1 | 1 |
| Swag: Water bottle, Tshirt & Roger plushy | 46 | 43 | 11 | 1 |
| MozCon mobile app | 42 | 45 | 11 | 1 |
| Music | 48 | 43 | 8 | 1 |
| MozCon kick-off party | 35 | 45 | 15 | 5 |
| Market cafe experience | 52 | 33 | 11 | 3 |
| Lobby activities: Games and photobooth | 33 | 42 | 24 | 2 |
Swag items and booklet/notepad