Client
Moz
Year

2019

Deliverables
  • Art Direction + illustration
  • Advertisement
  • Enviromental design
  • Wayfinding
  • App
  • Custom Swag
Team
Art Director: Aaron Kitney
Event Mgr: Cheryl Draper
Graphic Design: Skye Stewart

Deep sea exploration as a Digital Marketer & SEO

MozCon is a three-day, one-track journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more. Plus: free swag, fist bumps, and Roger hugs don’t hurt either.

The deep sea theme

Life in the deep sea is beautiful, unfamiliar, and awe-inspiring. Despite human fascination, the deep seas remain largely unexplored. We recognize these untapped and exciting parallels in the digital world. As digital marketers and SEOs, we are constantly making leaps & bounds as we discover & adapt to new trends and findings.

This MozCon, we take you with us in Roger’s aquatic search engine (submarine) as we explore the different depths of Marketing and SEO.

MozCon logo
Scuba Roger MozCon

Roger

Roger's Search Engine

Roger’s Search Engine

Sea Kelp

#113c38

Marine Blue

#133b62

Prussian Blue

#0d5474

Washed Blue

#417e94

Beach Glass

#c62a41

Yellow Sub

#ffd263

Moz products +

deep sea theme

Representing our six core SEO products into the deep sea theme. Pulling SEO inspiration from google maps icon, links, web crawls, and data.

Moz Local
Moz Local
Keyword Explorer
Keyword Explorer
On-demand Crawl
On-Demand Crawl
Moz Pro
Moz Pro
Stat
STAT
Link Explorer
Link Explorer

…and the geeky stuff

We created tech & SEO related illustrations as assets to be used in the underwater scene and marketing collateral.

Google Home
Google Home
Amazon Alexa
Amazon Alexa
iPhone
Google phone
Samsung
Samsung
Google
iPhone
Google maps
MozCon blank scroll
Moz help hub
MozCon - HelpHub
Links
MozCon links
Google pin reeds
MozCon Google reeds
Data reeds
MozCon Data reeds
Alexa and Google fish

Roger’s custom built Search Engine submarine with a dashboard with all the SEO fixins

Roger's submarine
Submarine dashboard
Submarine dashboard
MozCon registration booth
MozCon staff
MozCon letters
MozCon pillars
MozCon exterior window graphics
MozCon booths
MozCon 2019 escalator

The deep-sea stage, space, and lighting design.

Britney Muller Mozcon
MozCon gobo
MozCon speaker
instagram + mozcon

We created a series of animated Instagram Stories stickers. Attendees would snap photos and then create their own underwater scene by adding the stickers to their story.

Instagram stories MozCon
MozCon selfie 1
MozCon Selfie
MozCon selfie 2

The MozCon app

Connect with fellow attendees or get the low-down on all the details: Conference schedule, maps, speaker bios, after party details, and more!

MozCon app - Iphone

MozCon survey results at a glance

98

Attendees satisfied with overall MozCon event

94

Attendees would attend MozCon again

95

Attendees who would recommend MozCon

The survey

Experiences vary, which is why, after MozCon, it’s important to collect feedback from as many participants as possible. Post-event surveys highlight the wins and losses and offer an opportunity to build opon for the following year.

AmazingGoodFineMeh
Audio & visual presentation82161 1
Overall branding of the event/space593740
MozCon website524611
Swag: Water bottle, Tshirt & Roger plushy4643111
MozCon mobile app4245111
Music484381
MozCon kick-off party3545155
Market cafe experience5233113
Lobby activities: Games and photobooth3342242

Holy crap, y’all - the design team totally slayed the stage design for #Mozcon this year.

Greg Gifford@GregGifford

MozCon is hands down the best digital marketing conference catered to SEO. 10/10 would recommend!

AttendeeAnnomous survey

MozCon is like the Wimbledon of SEO conferences. You witness the best players in this space presenting their best insights. It's really something to be a part of.

AttendeeAnnomous survey

Swag items and booklet/notepad